About Greenbear Media
Greenbear Media is an independent media company dedicated to telling the stories behind the businesses that shape our communities.
We believe the most meaningful brands are not built through hype, but through vision, consistency, and people who care deeply about what they’re creating. Our work exists to document those stories — thoughtfully, beautifully, and with intention.
Our Story
Greenbear Media began as a collaboration between two entrepreneurs who shared a belief in the power of local business and authentic storytelling.
In 2019, Ashby Green and Barry Carter partnered to publish the first volume of The Best of St. Pete — a premium, coffee-table-style book designed to celebrate standout businesses and the people behind them. The project was born from a simple idea:
St. Petersburg deserved a publication that reflected the depth, creativity, and entrepreneurial spirit of the city itself.
That first volume captured a moment in time — a snapshot of a growing city, its builders, and its culture. Now, Greenbear Media is bringing that vision forward with renewed focus and an even higher standard for storytelling, design, and impact.
What We Believe
At our core, Greenbear Media is built on a few guiding principles:
Story over hype
We believe real stories resonate longer than marketing slogans.
Community matters
Local businesses are the backbone of vibrant cities. They deserve to be seen and celebrated.
Quality is non-negotiable
From editorial tone to photography to layout, we treat each project as a lasting artifact — not disposable content.
Legacy thinking
Our goal isn’t short-term visibility. It’s to create work that still feels meaningful years from now.
Meet the Founders
Ashby Green
Ashby is a publisher and creative visionary with a passion for storytelling, culture, and connecting people through meaningful projects. With a keen eye for editorial direction and narrative, Ashby brings heart and creative clarity to Greenbear Media’s work.
He was inspired by successful regional business publications and envisioned a St. Pete project that would feel elevated, authentic, and worthy of the city’s growing reputation.
Barry Carter
Barry is an entrepreneur, executive, and brand builder with deep roots in business development, leadership, and community growth. Known for building platforms that help people and businesses scale, Barry brings strategic vision and operational leadership to Greenbear Media’s projects.
He is passionate about spotlighting the individuals who quietly build great companies — and ensuring their stories are told with credibility and respect.
Meet the Founders
Greenbear Media’s flagship publication is:
The Best of St. Pete Book
A premium, story-driven publication celebrating the businesses, entrepreneurs, and cultural leaders shaping St. Petersburg.
Unlike traditional “best of” lists, this project is designed to feel:
- Editorial
- Intentional
- Design-forward
- Community-rooted
It’s a book people are proud to display, share, and revisit — not just scroll past.
Volume 2 is currently in development.
Looking Ahead
Greenbear Media is committed to building a publishing platform that grows with the communities it serves. Our long-term vision extends beyond a single project and toward creating multiple publications and storytelling platforms that celebrate entrepreneurship, creativity, and local impact.
If you’re building something meaningful and believe your story deserves to be told well, we’d love to connect.